Shergold is a distinctive name in British guitar history, known for its unconventional designs and strong ties to the UK music scene. The brand was founded in the late 1960s by Jack Golder and Norman Houlder, operating out of London. Both founders had previously worked for Burns, bringing significant experience in guitar manufacturing and design.
Shergold became especially notable during the 1970s for its collaboration with Hayman, producing guitars, basses, and amplifiers. After Hayman ceased operations, Shergold continued independently, gaining a reputation for modular construction, innovative electronics, and bold styling. Their instruments often featured interchangeable pickups and unique body shapes, which appealed to experimental musicians.
One of Shergold’s most iconic instruments was the “Modulator” series, designed with interchangeable components that allowed players to customize tone and configuration. This forward-thinking approach set Shergold apart from more traditional manufacturers of the era. The brand also found a niche among progressive and alternative musicians.
In the 21st century, Shergold gained momentum, with new models inspired by the original designs but updated for modern players. Today, it remains a niche but respected brand, valued for its originality and cult following among musicians seeking something outside mainstream guitar design.
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